In the UK, companies such as Ssangyong and Raffles are among the best known and most successful of these. The new stadium, which opened in 2012 and is valued at £5.5bn, has attracted a large number of overseas tourists, particularly from eastern Europe and the Middle East. According to the Foreign and Commonwealth Office, more than 5,000 foreign tourists visited the stadium in two weeks in March 2015 alone. The stadium, which is home to UK nationals, is built around the stadium complex, which includes the over-capacity WC Stadium. But the two sides of the complex, which are constructed upon each other, are separated by a terrace, which is closed to the public but the stadium is accessible.
A stadium spokesperson said: "The ten-acre stadium is primarily used for football matches. There is no public access to the stadium. "The business model has become so strong that the number of people planning to travel to events has increased exponentially," says Bointernational sports marketing association Marketing Association. "We are seeing the same thing with rugby. It is becoming a tourist industry."
The latest data from the UK Travel Industry Association shows that the number of international rugby matches in Britain increased from 127 in 1998 to 350 in 2007. Since then, the number of international matches has risen from 107 to 185. The previous record for the number of international rugby matches in Britain was 194 in 2008. Brian Murphy, chief executive of the International Rugby Board, says the business model is "very attractive", making football and cricket "so attractive". "It is the best possible combination of work-life balance, travel, frugality, good hospitality and quality entertainment. What makes it appealing is the flexibility of the business model. The new system allows airlines to market their own packages, and allow travellers to book them from their home country. The regulations also require all travellers to be given a travel voucher to use when booking flights between the countries.
The regulations also require airlines to collect the travel vouchers from any traveller who has not yet used them or to return them to the airlines. The regulations are expected to be in place by the end of the year, and will be enforced in the UK as early as October. The cheapest ticket to Africa is now around $250, with the cost of a flight to Johannesburg expected to reach $300, and on to Tanzania and South Africa. Amateur athletes in Botswana, Zimbabwe, Mozambique, Namibia, Niger, Ghana, Nigeria and Guinea can receive a three-day round-trip ticket to Africa for $100. Waiting lists are as long in Africa as in March when the European soccer championship tournament in France was held.
It has become a lucrative sport. In 2011, the Daily Telegraph reported that a group of celebrities from Britain, France and the US had signed up for a tour of Africa under the auspices of the European Soccer Association (Esa) in 2008. They included Sting, Roger Waters, Guy Ritchie, John Travolta, Tom Cruise, Michael Douglas, Bruce Willis, Muhammad Ali, Leon Bridges, and Michael Jackson.
The number of tourists to the UK has also increased, with more than 1.3 million visiting in 2016, according to the Office for National Statistics. This equates to 3% of the UK population, and roughly 3.5 million total visitors. A 2007 report by the UK Government's tourism industry body, the Independent Travel Agency, noted the importance of attracting UK visitors to the capital.
"The UK tourism industry has been so successful in bringing in new visitors that we believe the capital should be the destination of choice for visitors from other parts of the world," the report said. The report was welcomed by the UK Government, which commissioned the report for the first time in 2008. David Williams, a spokesman for the Independent Travel Agency, said: "This is a landmark report that confirms the importance of the UK tourism industry to the UK economy.