Thus, the findings suggest that destination-based self-descriptions may be more affected by religious self-identification than they are by the destination's perceived importance. Finally, there may be a direct effect of religious self-identification on the perceived desirability of a destination. For example, an individual may be more willing to pay a higher price to visit a destination with a religious reputation than to visit a destination with no such reputation. Consequently, the finding that a destination's popularity may be positively influenced by the self-identity of the destination owner could lead to a worse overall quality of travel experiences for religious travelers. Acknowledgements We thank the staff of the Center for Travel and Tourism Research at the University of Kansas for their help. We also thank the office of the Director of the Center for Travel and Tourism Research at the University of Kansas for their assistance.
References Bechara, A., Soto, K. A recent study by the University of California, Los Angeles (UCLA) examined the relationship between religious self-identity and perceptions of the foods commonly found in Canadian Jewish and Muslim grocery stores. In one study, participants rated the food offerings of 74 temple-affiliated grocery stores in Canada, and of 164 Islamic grocery stores in Canada (including 29 that were not affiliated with a temple), on five different aspects of the food: its freshness, its taste, its appearance, its smell, and its appearance. The participants were asked to rate the perceived freshness of the food for both Muslims and Jews. Results indicated that the more religious the grocery store, the more the participants rated the food as fresh. Researchers have also suggested that perceptions of religious identity may be influenced by the food itself. For example, a destination that is associated with the Judeo-Christian religious identity may be more likely to be associated with a number of traditional religious types, as opposed to those associated with the Islam-based, or vice versa. In addition, the perceived image of a destination may be affected by other variables that may influence the willingness to travel, such as a reputation for safety, and a perceived cost of travel. It has been found that a destination may have a reputation for safety, but may also be perceived as unsafe by a majority of travelers.
Thus, a destination may be perceived to not conform to the image of safety, but may still be perceived as safe by a majority of travelers. The final variable affecting the perceived image of a destination is local weather. The perceived image of a destination may be influenced by the local weather. For example, during a hazardous time, the perception of a destination may be more influenced by the weather than by the other variables. This is because the notion of secularity differs from the notion of identity in the contemporary sense. In ancient times, it was the identity of a nation or the state that was the most important thing for a person to know about himself or herself.
This was the basis for religious institutions, including the church. However, with the rise of the modern notion of the individual as a member of a community, the notion of a community has become more important in today's world. In another study, "The Effect of Religious Identity on Religious Behaviour: A Meta-Analytic Review of the Literature", an experiment was carried out in which it was examined whether the religious identity of a participant would affect the behaviour of the experimenter. A sample of 108 students were randomly assigned to either the "Conform to the Norm" or "Culture-Dependent" condition.